News from Celebrity Cruises: First cruise line to present art tours on iPads
Passengers on Celebrity Cruises will take the industry’s first self-guided art tours on an iPad®.
Earlier this year, the cruise introduced the first Celebrity iLounge, equipped with MacBook® workstations, a retail space featuring Apple products, and an enrichment center where staff present courses and offer guests tips on using Macs and iPods®.
Celebrity also is the first cruise line to present a menu and wine list on an iPad at its Qsine specialty restaurant aboard Celebrity Eclipse.
The iPads on each Solstice Class ship house floor plans of every deck, with select works of art flagged. A passenger touches the screen to select the work of art he or she would like to learn more about, and the screen transitions to full details about the piece, including the title of the work, artist’s name, medium used, description and image.
With more than 14,000 works of original, contemporary art on its three Solstice Class ships, Celebrity Cruises is the holder of one of the world’s largest corporate collections of contemporary art.
Throughout the ships, the range of mediums includes glass, acrylics, oils, photography, digital prints, video, etchings, sculptures and collages. Approximately 15 percent of the art on each Solstice Class ship is site-specific or commissioned artwork, such as the signature living trees in enormous vases suspended within the Solstice Class ships’ sweeping, airy Grand Foyers.
The new iPad art tours began on Celebrity Solstice August 15, on Celebrity Eclipse and Celebrity Equinox August 21. The tours, in English, will be in Spanish by the end of this year. Celebrity will add German and French versions in 2011.



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